Academic values
Academic Values:  Definitions and Conceptual Background
A person’s desire, preference, or “wanting” for certain academic goals and outcomes.
An individuals education and achievement-related decisions are "made in the context of a complex social reality that presents individuals with a wide variety of choices, each with long- term and immediate consequences" (Eccles, 2005, p. XX).  One component of this multidimensional decision-making process is the personal value that an individual associates with each possible option that is being considered.
Historically, the construct of values in the field of psychology has had both broad and narrow definitions (Wigfield & Eccles, 2002).  In broader conceptualizations, theorists and researchers have attempted to outline the basic set of values necessary for all humans.  Achievement (broadly defined) has been included in most comprehensive lists of essential human values (Schwartz, 1992).  In the current context, achievement values play a central role in contemporary expectancy-value models of motivation (Eccles & Wigfield, 2002; Graham & Taylor, 2002; Wigfield & Eccles, 2002).  Similar to academic goals, academic values influence the purposes for individuals to engage in different academic tasks and activities.
In simple terms, “motivation is determined by some combination of the perceived likelihood that a goal will be attained (the expectancy component) and how much that goal is desired or wanted (the value component)” (Graham & Taylor, 2002, p. 121).  Thevalue component of academic motivation is conceptualized, in turn, to consist of 4 components:  attainment value, intrinsic value, utility value, and cost (Eccles, 2005).  Collectively these value components contribute to a student’s desires and preferences for learning as reflected in the perceived desirability, importance, and usefulness of academic tasks (Graham & Taylor, 2002).   Academic values are important for school learning.  As early as first grade, and increasing in strength with age, achievement task values predict both a student’s intention and decisions to engage in specific activities or domains (Wigfield & Eccles, 2002).  In this document, academic values are defined as a student’s desire, preference, or “wanting” for certain academic goals and outcomes. 
Personal (in this case academic) values are hypothesized to to be ordered in a subjective value hierarchy.  As a result, decisions regarding possible options are conceptualized to be based on relative "within" comparisons in contrast to absolute mean-level considerations (Eccles, 2005).
Components of values in academic motivation (Eccles, 2005)
  • Attainment value is the personal importance an individual attaches to participating in or performing well on a given task.  Attainment value is linked to motivation vis-a-vis the extent to which a task provides opportunities to fulfill a number of an individuals basic needs (viz., autonomy, social relatedness, and a sense of competence. It has been hypothesized that individuals develop social and personal identities that influence the value an individual attaches to various tasks and activities.
  • Intrinsic value is the feeling of immersion in, and being carried away by, a specific task or activity (e.g., "flow").  Intrinsic value is viewed as differing from intrinsic motivation, with the former dealing more with the origin of the decision to participate in an activity/task verses the source of the activities value.  Eccles (2005) has suggested that intrinsic value may be a specific form of the experience labeled as "flow", which is typically characterized by: (1) the feeling of being totally immersed and carried away by an activity, (2) a merging of action and awareness, (3) selective and sustained focus of attention on a narrow field of stimuli/experiences, (4) a lack of self-consciousness, and (5) the feeling that the individual is actively in control of their actions and the environment.  Furthermore, flow is hypothesized to only be possible when their is a "goodness-of-fit" between a person's feelings that their opportunities for action match their ability to master the challenges.
  • Utility value is a pragmatic component of motivation.  Utility value refers to how a task or activity fits into a person's future plans
  • Perceived value is the perception of different "cost" associated with in an activity or task.  Frequently mentioned value costs include anxiety and fears of: (a) the consequences of success, (b) potential loss of self-worth, and (c) fear of failing.  For example, high- achievement students who fear failure (failure avoidant) may avoid challenging tasks in order to minimize the probability of failure experiences